I just returned from the 109th yearly American International Toy Fair held in New York City and I had a fabulous time!
Around this time each year for as long as not many years, I’d be home inclination so depleted having been liable for assembling an immense corner at the show, remaining around the entire day meeting with clients, marketing experts, merchants, salespeople, and going to afterhour occasions and supper gatherings. Lastly on the most recent day, destroying the corner and getting together everything the toys and all that required to return to the workplace.
In any case, this year was unique. This time, I was on the opposite side going to the show instead of displaying, so I returned home inclination more invigorated. In spite of the fact that I generally got the opportunity to walk the show eventually during the occasion, this year was an alternate encounter for me. I had the option to walk the show with open-minded perspectives and an alternate perspective…scouring the show for new and imaginative items and up and coming toys, and returning to incredible brands that have gone on for a considerable length of time.
I understood how satisfying it was to be an aspect of an industry that consistently concocts unfathomable items that not just offers youngsters the open door for no particular reason and play, yet additionally has instruction esteem and advances positive social, mental, physical, mental aptitudes that will last them a lifetime.
In this article, I figured I would impart to you toys that were granted by the Toy Industry Association, and patterns that were uncovered by industry specialists.
Consistently, the Toy Industry Association (TIA) holds its yearly Toy of the Year (TOTY) grants during Toy Fair. These were the champs.
Toy of the Year: LeapFrog Enterprises LeapPad Explorer
Movement Toy of the Year-LEGO NINJAGO Fire Temple by LEGO Systems
Boyfriend of the Year – Hot Wheels Wall Tracks by Mattel
Instructive Toy of the Year – LeapPad Explorer by LeapFrog Enterprises
Round of the Year – Angry Birds Knock On Wood Game by Mattel
Young lady Toy of the Year – Fijit FriendsTM Interactive Figures by Mattel/Radica
Newborn child/Toddler Toy of the Year – Elefun Busy Ball Popper by Hasbro/Playskool
Inventive Toy of the Year – Hot Wheels Wall Tracks by Mattel
Open air Toy of the Year – Rockboard Scooter – Mini by M.Y. Items
Preschool Toy of the Year – LeapPad Explorer by LeapFrog Enterprises
Property of the Year – Angry Birds by Rovio Entertainment Ltd. /Striker Entertainment
Forte Toy of the Year – HEXBUG Nano Hive TM Habitat Set by Innovation First Labs
To the extent patterns, industry Pink Dynamite specialists noticed that there was a pervasiveness of expensive things this year just as a deluge of instructive toys for babies and preschool kids, showing that purchasers are happy to spend more post-downturn.
Here’s a rundown of the six top patterns noted by the Toy Industry Association:
Age APP – A developing pattern distinguished at Toy Fair 2011, this year there is a plenitude of toys that work with savvy gadgets and applications. Toymakers are utilizing innovation to upgrade great play designs – not eradicate them. Physical toys stay necessary to the play understanding; much of the time, organizations have made customary toys that associate with well known gadgets that are as of now in endless homes… while tying in instructive or dynamic segments for a balanced play understanding. Incorporates: Products that work with an application or keen gadgets and items that depend on an application or web property however have no computerized tie-in.
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